XCMG Welcomes the World: The 7th International Customer Festival Showcases Innovation, Sustainability, and Global Unity
At XCMG, we believe the future of construction isn’t just built—it’s engineered with purpose, sustainability, and a global mindset. This belief comes to life at the 7th International Customer Festival, taking place from May 20–22, 2025, in Xuzhou, China.
Under the powerful theme “Solid Innovation for a Green Tomorrow,” the 2025 festival will be our largest and most ambitious yet, welcoming nearly 1,800 guests from across the globe—including clients, strategic partners, media, and industry leaders. For XCMG, this isn’t just an event—it’s a celebration of how far we’ve come and where we’re heading together.
More Than a Festival—A Global Movement
Since launching in 2019, the XCMG International Customer Festival has grown into a cornerstone of our global strategy. It’s a stage for innovation, a hub for international collaboration, and a heartfelt invitation to explore the culture and vision that drive everything we do.
What to Expect at the 2025 Event
Night of Machinery
An unforgettable opening ceremony that combines engineering elegance with artistic performance. This nighttime spectacle is designed to reflect the brilliance of machinery built not just to perform—but to inspire.
Green Innovation in Action
Our live demonstration area will put sustainability front and center, with highlights including energy-efficient mining trucks already hard at work in Australia. Attendees will step into realistic simulations to see how XCMG technology delivers real-world environmental benefits without compromising power or performance.
Global Sports Carnival
Because great business relationships are built on more than just meetings, this year’s festival includes a first-of-its-kind sports carnival. Clients and XCMG teams will connect through friendly competition, creating memories and partnerships that extend beyond the boardroom.
Cultural Immersion Tours
Guests will enjoy curated experiences exploring Xuzhou’s 2,000-year-old Han Dynasty roots, set against the backdrop of China’s cutting-edge innovation. It’s an invitation to understand not only where we’re going—but where we come from.
Thematic Product Sessions
Eight interactive showcases will highlight our latest solutions in smart construction, mining, and infrastructure, reinforced by scenario-based marketing experiences designed to connect product capability with on-site challenges.
Driving Global Impact
For over six years, this festival has helped power XCMG’s growth on the international stage. From our historic partnership with Shell to over USD $415 million in global orders in 2024, the results speak for themselves. Even during the pandemic, hybrid experiences ensured that innovation and connection never stopped.
The 2025 International Customer Festival continues to strengthen our commitment to green development, digital transformation, and international cooperation. It’s a reflection of our core mission: to build not just machines, but a better, more connected world.
Join us on the journey.
Discover more about the 2025 International Customer Festival and XCMG’s global innovations at
xcmgglobal.com